The Water You Want

This integrated marketing campaign highlights the many places Elkay products show up in everyday life—from the home to public spaces like airports—often without being noticed. I developed the creative concept around layered compositions to visually connect these environments, reflecting how seamlessly Elkay fits into each one. In close collaboration with Elkay’s Head of Photography, I helped bring the concept to life on set, ensuring the layered approach carried through the imagery. The campaign launched across multiple touchpoints, including web, social, and print advertising, creating a cohesive and versatile visual system.